Public Relations
Coracle Group develops comprehensive public relations plans to support your marketing strategy and objectives. Our expertise helps you tell an articulate, credible story that business influencers and journalists trust.
“We often hear that the best public relations professionals
are former reporters…”
Business Wire, A Berkshire Hathaway Company
We typically focus most client PR efforts on these crucial external audiences:
Influencers
Opinion leaders in their industry, these individuals have the power to turn the tide quickly in your favor. They may be corporate executives, trade association managers, academics or regulators. Winning over this small number of decision makers can be crucial to increasing market momentum.
Leveraging our extensive industry connections, we:
- Identify and educate influencers
- Foster alliances
- Forge business partnerships
Analysts
Using our proprietary list, we target leading industry and investment analysts to support your business model and technology approach. We conduct informative briefings resulting in:
- Valuable advocates for your company
- Coverage in research reports
- Insightful commentary for your news releases and Web sites
Media
As former editors and corporate communicators, we know the viewpoints from both sides of the desk. Few agencies can match that kind of savvy. We understand reporters’ editorial requirements and your need to tell your story accurately. We cultivate long-term, productive media relationships benefiting all involved. The result is a stellar track record in obtaining worldwide media coverage for clients.
Leveraging our extensive databases of journalists and media outlets, we identify and educate target reporters for electronic, print and broadcast media. We’re also early adopters of new tools and continuously evaluate the best way you can benefit from emerging technologies such as social media. Our objectives are to help you get your message out, engage customers and quickly manage issues.
PR Services
We design your specific PR program using the right mix of tactics.
Here are some of our most-requested PR services:
Press Release Development
- Craft compelling news angle and tone
- Identify optimum timing
- Write and edit, incorporate reviewers’ comments
- Provide translations as needed
- Format for maximum searchability
Press Release Distribution
- Define market segment and geographic reach
- Identify the right media and journalists
- Issue by wire service and eblast, considering time zone factors
- Track and report media coverage
Story Pitching
- Develop persuasive pitch
- Identify target media and journalists
- Contact by phone, email or in person
- Educate each reporter and follow up
Media Kit Development
Media Relations
- Develop 12-month editorial coverage plan
- Simplify complex technologies as needed for mass audiences
- Develop contributed feature articles, opinion pieces and graphics
- Pitch news releases and place articles
- Maintain ongoing contact
Media Skills Training
- Prepare executives for media interviews
- Define disclosure parameters
- Develop Q&A for consistent spokesperson response to inquiries
- Coordinate with business partners for story consistency
- Conduct message delivery refresher sessions
Media Tours
- Identify target markets, media and journalists
- Develop meeting objectives, story pitches and press releases
- Pitch meetings and schedule for all participants
- Host meetings and follow up
Media Monitoring and Tracking
- Continuously review client media coverage
- Identify any accuracy concerns and proactively address
- Deliver media coverage links for client Web sites
- Provide full-text coverage reports
Request a free initial consultation.
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Effective Targeted Tactics
Our effective PR campaigns create buzz, drive coverage and help boost sales. Each client’s program may include a targeted mix of projects, such as:
- Analyst relations
- Analyst road shows
- Blogs
- Media relations
- Media tours
- Press kits
- Press releases
- Social media
- Speaking engagements
- Speech writing and delivery skills training
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