Case Studies
The premier provider of core wireless solutions for messaging, device management and connectivity gateways.
The Challenge
Elevate the image of a growing company, enabling Interop to compete more effectively with multinational corporations worldwide.
Coracle’s Solution
Revised the company's corporate identity and messaging, as well as its public relations and marcom strategy. Provided a comprehensive, integrated program including a redesigned website, updated marketing collateral and a new tradeshow booth. Two years later, upgraded the site and collateral again to reflect company growth and changes in Interop’s product line. Continue to secure significant, ongoing media and analyst coverage for Interop. Provide international PR support through affiliate agencies.
Results
"One of the best decisions we have ever made! Coracle Group has guided Interop through the complex maze of creating up-to-date branding and corporate identity, including a new logo, website, sales literature, and trade show booth. Coracle offers a one-stop shop that has the expertise and knowledge to make this transformation as easy as it could have possibly been. We truly feel that Coracle is a true business partner!"
Damian Sazama, Vice President
Marketing and Public Relations
Interop Technologies
Fort Myers, FL
A subsidiary of Liberty Media and the leading provider of location determination and intelligence solutions for the safety and national security markets worldwide.
The Challenge
Change company messaging to promote a broadened product line and capitalize on global sales opportunities.
Coracle’s Solution:
Through a structured exercise, helped company executives describe their concepts for worldwide market success. Carefully articulated this vision in a series of concise messages directly applicable to all marketing materials. Scheduled and held numerous interviews with journalists covering key markets.
Results:
"We recently rebranded and repositioned our company to be more in line with our new product offerings and our focus on new target markets. We selected Coracle Group to help us develop and refine our core messages. The most challenging objective was that we were selling a new type of solution to a new type of market. Crafting the right story, Coracle Group helped to define our new identity. When we were ready to launch our solutions, we not only had a better sense of who we were as a company, but also a way to concisely explain that vision to the rest of the world. Coracle also organized a successful media tour for the market introduction and delivers excellent media coverage."
Brian Varano
Director of Marketing
TruePosition
Berwyn, PA
A growing supply chain company serving network operators and retailers nationwide.
The Challenge
Reposition to help "upsell" a wide variety of products and services to existing clientele and attract larger companies as customers.
Coracle’s Solution
Recast Wireless Works as a provider of high-value supply chain solutions for the entire life cycle of handsets and accessories—from software customization and activation to distribution, repair and recycling. Organized solutions into more logical groupings. Created new messaging and rolled out updated copy and design across a website, product sheets, a trade show booth and direct mail pieces. Identified and introduced industry influencers, potential customers and media to Wireless Works.
Results
"Coracle Group delivered a smart branding strategy in one of the smoothest brand updates I have experienced. Coracle’s experts helped us better articulate our product offerings and differentiate our supply chain business from competitors. They created new marketing collateral with cohesive copy and stylish graphic design, too. Over a period of several years, Coracle also provided us with highly effective PR and marcom support. Coracle’s work resulted in national visibility for our company, which greatly boosted sales growth."
Sudz Khawaja, CEO
Wireless Works
Houston, TX
A global designer and manufacturer of antenna solutions for the mobile phone, home entertainment and computing industries.
The Challenge
Develop strategy to promote this growing company’s impressive radio-frequency technologies, capable of adding wireless connectivity to nearly any consumer electronics device
Coracle’s Solution
Reshaped messaging to distinguish SkyCross from competitors. Showcased strong engineering expertise at the RF system (not just antenna) level and responsive regional support in Asia; these attributes provide high-performance technology with time-to-market advantages for OEMs. Helped SkyCross apply new messaging to all materials and trade show exhibit. Provide extensive ongoing media and analyst outreach across Asia, North America and Europe.
Results
"The savvy team at Coracle offers a stellar combination of in-depth wireless knowledge and strong industry connections. SkyCross has engaged Coracle Group for a wide range of specific PR initiatives as well as ongoing media relations. We can rely on Coracle for prompt response, attention to detail and most importantly—results!"
Marie Snively, Marketing and Sales Coordinator
SkyCross
Viera, FL
A leading software company (now Myriad Group AG) focusing on Java™ solutions and technologies for mass-market devices, such as mobile multimedia phones, personal digital assistants and home multimedia systems.
The Challenge
Reintroduce this European company to the U.S. market, quickly gain visibility to support regional business development efforts.
Coracle’s Solution
Arranged and led a preparatory press tour for vertical media with Esmertec’s newly named U.S. vice president as key spokesperson. Timed U.S. market introduction to coincide with major trade show. Scheduled and hosted analyst, media and application developer briefings. Exceeded target number of meetings by a factor of three, providing increased visibility and coverage for Esmertec. Arranged an executive appearance on a live Web program sponsored by a leading industry publication. Prepared executives and completed logistics for Esmertec’s effective participation in a Qualcomm press conference. Wrote, edited and distributed press releases resulting in substantial trade press coverage.
Results
"Esmertec was re-entering the U.S. market and our visibility needed a kick-start. Within two weeks of signing Coracle Group, our CEO and I were at CTIA, meeting with more than a dozen influential wireless analysts and journalists. Within two months we had a well-orchestrated press tour. By four months we'd made enough impact together that Qualcomm put us first—ahead of Disney and other major brands—in its BREW event press conference."
Patrick Lilley
Vice President, Business Development
Esmertec
Request a free initial consultation.
|
